Privacy Policy
Last Updated: June 2026
At Josephine London, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or make a purchase.
Information We Collect
We may collect the following information:
Information You Provide
- Full name
- Email address
- Billing and shipping address
- Phone number
- Payment information (processed securely through trusted payment providers)
- Information submitted through customer support inquiries
Automatically Collected Information
- IP address
- Browser and device information
- Pages visited and browsing activity
- Referring website
- Cookies and similar technologies
How We Use Your Information
We use your information to:
- Process and fulfill orders
- Provide customer support
- Send order confirmations and shipping updates
- Improve website performance and user experience
- Detect fraud and enhance security
- Send marketing communications (only if you opt in)
SMS & Text Message Marketing
By providing your mobile phone number and opting in to receive text messages from Josephine London, you consent to receive promotional and transactional text messages from us. These messages may include special offers, promotions, product updates, order information, delivery updates, and cart reminders.
We collect and use your mobile phone number and related information only for the purposes described in this Privacy Policy and in accordance with your consent.
Our website uses cookies and similar technologies to help keep track of items you place in your shopping cart, including when you have abandoned your cart. This information may be used to determine when to send cart reminder messages by text message.
We may use trusted service providers, including our text messaging and marketing service providers, to help us deliver and manage our messaging programme. Text messaging originator opt-in data and consent will not be sold or shared with unaffiliated third parties for their own marketing purposes.
You may withdraw your consent to receive promotional text messages at any time by following the opt-out instructions provided in our messages. Withdrawing consent to marketing messages will not affect necessary transactional communications where permitted by applicable law.
We do not use mobile phone data collected through our text messaging programme for location tracking or location-based services unless this is clearly disclosed and you have provided any consent required by applicable law.
Sharing of Information
We do not sell your personal information.
We may share information with trusted third parties only when necessary for business operations, including:
- Payment processors
- Shipping carriers
- Shopify and website service providers
- Analytics and marketing service providers
These parties are required to protect your information and use it only for legitimate business purposes.
Shopify
Our store is hosted by Shopify. Shopify may collect and process certain information necessary to provide secure checkout, payment processing, and website functionality.
For more information, please visit Shopify's Privacy Policy.
Cookies
Our website uses cookies and similar technologies to:
- Improve website functionality
- Analyze website traffic
- Personalize user experience
- Support marketing and advertising efforts
You may disable cookies through your browser settings; however, some website features may not function properly.
Our website may use cookies and similar technologies from:
- Shopify (essential website functionality)
- Google Analytics
- Google Ads
- Google Merchant Center
- Meta (Facebook & Instagram Pixel)
- Klaviyo (email marketing)
These technologies help us analyze website performance, measure advertising effectiveness, personalize content, and improve your shopping experience.
We implement appropriate administrative, technical, and physical safeguards to protect your information.
While we strive to protect your personal data, no method of transmission over the internet is completely secure.
Data Retention
We retain personal information only as long as necessary to:
- Fulfill orders
- Comply with legal obligations
- Resolve disputes
- Enforce our policies
Your Rights
If you are located in the United Kingdom, European Union, or other regions with applicable privacy laws, you may have the right to:
- Access your personal information
- Request correction of inaccurate information
- Request deletion of personal information where legally applicable
- Withdraw marketing consent at any time
To exercise any of these rights, please contact us using the details below.
Children's Privacy
Our website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.
Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date.